AdTECH OOH - London

Tuesday December 1, 2020

AdTECH: OOH – London is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

This year the event is being chaired by Tim Harvey | Founder | Knitting Media and the attendance fee has been reduced to GBP 295 in recognition of the current economic climate.

SPONSORS

AGENDA

Tuesday December 1, 2020

08.45 REGISTRATION

09:30 Welcome |Adrian J Cotterill | Editor in Chief | DailyDOOH

10:00 DAX – Growing Outdoor | Mungo Knott | Commercial Platform and Product Director – Outdoor | GLOBAL and UK OOH Standards Committee Co-Chair (Outsmart)

10:30 How Many #AdTECH People Does it Take To Change a Lightbulb? | Tim Harvey | Founder | Knitting Media

11:00 COFFEE

11:30 Fireside Chat: Generalists are Dead; Long Live The Specialist. How To Redefine Programmatic OOH | Sophie Pemberton | Strategy Lead | Talon Outdoor in conversation with Andy Hamblin | Co-Founder and Chief Commercial Officer | Signkick

12:00 Global Insights | Joe Copley | MD, Europe & APAC Director of Partnerships, Global | Seedooh;  Stephanie Gutnik, | Consultant, Digital Transformation | Outfront Media and Chair AdTECH: OOH – Toronto, AdTECH: OOH – New York and Previous Chair AdTECH: OOH – London and AdTECH: OOH – Amsterdam; Sven Ruppert | CEO | Jaduda –  chaired by Adrian J Cotterill | Editor in Chief | DailyDOOH

12.30 LUNCH

13:30 Achieving Success in Digital Transformation and AdTech within your Business | Tiffany Thomas | Senior BA Consultant | Manager & Mentor | Bionic

Tiffany will give insight on how to navigate the introduction of Digital Transformation and AdTech into your OOH business and provide a Digital Business Analyst’s perspective of the ‘buy side’ and ‘sell side’; covering common challenges, unique pitfalls and describing the processes and techniques required to enable success.

14:00 The Role of Specialists vs Digital Agencies in Programmatic | Ali MacCallum | CEO | Kinetic UK;  Curtis Weir |  OOH Group Director | Publicis Media; Jess Fitzpatrick | Senior Media Trader | Buyers and Sellers Media Plc.; chaired by Gordon Bonifacio | UK Sales Director | Splicky

14:45 The Role of the DSP in OOH | Laure Malergue | CEO/Founder | Displayce , Hannah Mirza | Digital Leader- Operations & Strategy | Diageo,  Rob Doel | Head of OOH & Barter | Wavemaker, chaired by Fiona FitzGibbon | Founder | Diversiffi Media

15:30 Closing Remarks | Tim Harvey | Founder | Knitting Media

SPEAKERS

VENUE

Samsung KX | King’s Cross

Coal Drops Yard

London N1C 4DQ