AdTECH OOH - London

Tuesday December 1, 2020

Wednesday December 2, 2020

AdTECH: OOH – London is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

This year the event is being held on Tuesday December 1 and will be repeated on Wednesday December 2 with a slight change to the panelists lineup.
It will be chaired by Tim Harvey | Founder | Knitting Media.

Check out the Agenda below to decide which day you prefer, then choose your option on the Registration page. 

SPONSORS

AGENDA

Tuesday December 1 and Wednesday December 2, 2020

08.45 REGISTRATION

09:30 Welcome |Adrian J Cotterill | Editor in Chief | DailyDOOH

10:00 DAX – Growing Outdoor | Mungo Knott | Commercial Platform and Product Director – Outdoor | GLOBAL and UK OOH Standards Committee Co-Chair (Outsmart)

10:30 How Many #AdTECH People Does it Take To Change a Lightbulb? | Tim Harvey | Founder | Knitting Media

11:00 COFFEE

11:30 The Role of Specialists vs Digital Agencies in Programmatic – Panel chaired by Fiona FitzGibbon | Founder | Diversiffi Media

Tuesday Panel: Will Brownsdon | Managing Director UK | Hivestack; Jess Fitzpatrick | Senior Media Trader | Buyers and Sellers Media Plc.; Curtis Weir | OOH Group Director | Publicis Media

Wednesday Panel: Jess Fitzpatrick | Senior Media Trader | Buyers and Sellers Media Plc.; Ali MacCallum | CEO | Kinetic UK; TBA

12.15 Achieving Success in Digital Transformation and AdTech within your Business | Tiffany Thomas | Senior BA Consultant | Manager & Mentor | Bionic

Tiffany will give insight on how to navigate the introduction of Digital Transformation and AdTech into your OOH business and provide a Digital Business Analyst’s perspective of the ‘buy side’ and ‘sell side’; covering common challenges, unique pitfalls and describing the processes and techniques required to enable success.

12.45 LUNCH

13:45 Fireside Chat: Generalists are Dead – Long Live The Specialist. How To Redefine Programmatic OOH | Sophie Pemberton | Strategy Lead | Talon Outdoor in conversation with Andy Hamblin | Co-Founder and Chief Commercial Officer | Signkick

14:15  The Role of the DSP in OOH – Panel chaired by Fiona FitzGibbon | Founder | Diversiffi Media

Tuesday Panel: Gordon Bonifacio | UK Sales Director | Splicky, Hannah Mirza | Digital Leader- Operations & Strategy | Diageo, Rob Doel | Head of OOH & Barter | Wavemaker

Wednesday Panel: Gordon Bonifacio | UK Sales Director | Splicky, Stuart McMahon | Sales Director EMEA | Broadsign Reach; Will Brownsdon | Managing Director UK | Hivestack

15:00 Closing Remarks | Tim Harvey | Founder | Knitting Media

SPEAKERS

VENUE

Samsung KX | King’s Cross

Coal Drops Yard

London N1C 4DQ